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Offline PDV — Mid-term roadmap

Building the only LatAm POS where
online and offline are one stack

Mid-term platform work, framed as four durable promises to the merchant.

Why this doc

We have Q2 focus locked. The mid-term horizon needs a shared picture.

Promotions V1, Cart API, Facturante AR and QR interoperable are landing in Q2. What comes next?

This deck frames the mid-term as a platform program, not a feature list.

What this IS

  • A directional, mid-term view
  • Four durable merchant promises
  • A shared lens for cross-team conversations

What this is NOT

  • A commitment on dates
  • A PRD or stack rank
  • A single-quarter plan
The framework

Four merchant promises drive what we ship in the mid-term

These consolidate the 6 themes + 5 foundations of Vision 2026 into merchant-facing language.

T1

Connect your local with your online store in a single sale

6 initiatives

T2

Charging and invoicing are part of the POS, not an extra

8 initiatives

T3

Run your whole chain as a single store

8 initiatives

T4

Your POS, wherever and however you need it

5 initiatives

Thesis 1 — Online + Offline

Unique LatAm structural advantage, with a 12-18 month window

No local competitor combines native e-commerce with POS. Shopify Pro has the global play but no LatAm payments or fiscal.

12-18 months window before Shopify closes LatAm payment partners
⭐ Multi-fulfillment + BOPIS + cross-channel returns ⭐ Recognize customers online and offline
Competitive snapshot
Capability LatAm local Shopify Pro
Single sale, multi-fulfillment None $89/loc
BOPIS + cross-channel exchange None Yes
Omnichannel customer recognition None Yes
Native e-commerce + POS in one stack None No (LatAm)

Outcome: category leadership in LatAm omnichannel.

Thesis 2 — Charging + Invoicing

Closing payments + fiscal unlocks Brazil and Argentina

The most strategically important T → D trajectory of 2026.

40% of BR merchants already emit NFC-e, but doing it outside the POS (ERP or gov portals, all manual)
  • Brazil: native NFC-e ends the double work and unlocks POS adoption
  • Argentina: consolidated invoicing experience under Tiendanube (no separate Facturante contract)
  • MX / CL / CO: next horizon, after BR + AR consolidated
Marquee initiatives
⭐ Hardware

Pago Nube / Nuvempago payment terminal

BR-first with Stone. AR + MX as intent, no provider yet.

⭐ Fiscal

Native NFC-e emission in Brazil

Closes the last gap of "one stack, no middleware" in market #2.

⭐ Mobile

Tap to pay on smartphone

No LatAm competitor has it. Depends on mobile app.

⭐ Cobranza

Customer balance and credit

Store credit + crediário + cuenta corriente, cross-channel.

Thesis 3 — Operate the chain

The MSO segment concentrates 86% of GMV. Our strongest lever vs Shopify.

Pricing flat, no per-location fee. Every MSO feature we ship is worth more here than to Shopify merchants.

67% of PDV merchants are MSO
86% of offline GMV in MSO segment ($1.4B est.)
$20 vs $89 PDV flat vs Shopify per-location. The gap widens as merchants scale
Marquee initiatives
⭐ Operations

Operate stock and catalog from the PDV

5 of 6 competitors have this. Closes the "PDV is for selling, not operating" gap.

⭐ Team performance

Per-seller sales, goals and commissions

Native dashboard + commission calculation. 4 of 6 competitors have it.

Plus: price lists by channel/branch, advanced cash management, channel + branch reporting, permissions and roles, AI-driven report interpretation.

Thesis 4 — Anywhere, any way

All cloud-native competitors have a native app. We don't.

Native app + offline mode + extensibility = answer to two known competitive gaps and a foundation for new commercial cases.

4.9
Pulpos
4.6
Shopify
4.7
Bsale
—
Tiendanube

App Store ratings. Offline blocker reported in BR interior (GTM).

Marquee initiatives
⭐ Platform foundation

Native app with offline mode

The heaviest platform investment of the roadmap. Continuous architecture work spanning multiple horizons.

⭐ Ecosystem

Open PDV APIs and partner tiles

Extensibility for third-party apps and partner integrations.

⭐ Mid-market premium

PDV personalization (styles, layout, tickets)

Premium retail with white-label look and feel.

Initiatives by horizon

Now / Next / Later: position in the queue, not time-bound

Initiatives stay in their horizon until they ship. Some span multiple quarters and stay in the same horizon until close.

Thesis
Now
Next
Later
T1 — Connect online + offline
⭐ Multi-fulfillment ⭐ BOPIS ⭐ Returns linked to order Cart sharing redesign
⭐ Customer recognition Kits and bundles
—
T2 — Charging + invoicing
⭐ Payment terminal (BR) ⭐ Native NFC-e (BR) Interoperable QR (AR) New BR plans
⭐ Customer balance + credit Native AR invoicing Custom payment methods
⭐ Tap to pay
T3 — Operate the chain
⭐ Permissions + roles Advanced cash management Channel + branch reports Quotes
⭐ Per-seller performance Price lists by channel/branch Product listing improvements AI report interpretation
⭐ Stock + catalog from PDV
T4 — Anywhere, any way
—
⭐ Native app + offline External hardware
⭐ Open APIs + partner tiles ⭐ PDV personalization Customer self-service
The honest part

Half of our marquees depend on teams outside the squad

The strategy is durable. Execution depends on cross-team negotiation.

NFC-e Brazil

Invoicing team

Discovery in progress. Build sequence depends on their delivery of the core emission capability.

Payment terminal

Pago Nube / Nuvempago

"Apollo > Dux > PDV" per Q2 memo. Discovery active with Nuvempago BR. Capacity is negotiated, not assumed.

Multiple T1 + T3 initiatives

Cart, Catalog, Customers, Promotions

BOPIS, multi-fulfillment, customer recognition cross these domains. Coordination is the gating factor.

Out of scope

What's deliberately not in the mid-term horizon

Saying no to these is what makes the rest defensible.

We can revisit any of these, but the current shape is what makes the four theses realistic.

Not in this horizon

  • MX / CL / CO fiscal compliance: next horizon
  • Demand forecasting / inventory planning: descoped
  • Purchase orders to suppliers: descoped
  • Loyalty / VIP native: partner play

Our tradeoffs

  • Depth in BR and AR over breadth across LatAm
  • Omnichannel + MSO over advanced analytics
  • Pago Nube integration over multi-vendor neutrality
The ask

What we need from this room

Three asks. Then we run.

1

Alignment on the four theses

Not on the dates. Theses are durable; Qs will shift.

2

Air cover for cross-team negotiation

Especially with Invoicing (NFC-e) and Pago Nube (terminal). When we hit a priority conflict, we'll come back here.

3

Input on what we marked out of scope

If we said no to something you think should be a yes, this is the moment.

Closing

Q&A

Where do you want to push first?

Resources
📄 Mid-term roadmap doc
Full narrative · 4 theses · 28 initiatives 📊 Initiatives sheet
Editable by team · Group by horizon