This presentation works best in landscape mode.
Mid-term platform work, framed as four durable promises to the merchant.
Four durable promises to the merchant, orienting what we build in the mid-term.
This deck frames the mid-term as a platform program, not a feature list.
Each thesis is a way the merchant sells more on the same unified stack.
6 initiatives
8 initiatives
9 initiatives
5 initiatives
We have the base no LatAm competitor has: e-commerce and POS on the same platform. That lets us build cross-channel experiences no one else can — BOPIS, split fulfillment, returns trackable to any channel, customers recognized everywhere. Payment-first players have no e-commerce, Mercado Shops was discontinued Dec 31, 2025, Tray PDV is still in consolidation. Shopify has the base but no LatAm payments or fiscal.
| Capability | LatAm local | Shopify Pro |
|---|---|---|
| Single sale, multi-fulfillment | Tray: not in features | $89/loc |
| BOPIS + cross-channel exchange | Tray: not in features | Yes |
| Omnichannel customer recognition | Tray: basic registry only | Yes |
| Native e-commerce + POS in one stack | Tray (BR, in consolidation) | No (LatAm) |
Outcome: category leadership in LatAm omnichannel as the only mature player.
The most strategic T → D trajectory of 2026. Two sides: payments protects the online core, fiscal is table stakes in BR.
BR-first with Stone. AR + MX as intent, no provider yet.
Closes the last gap of "one stack, no middleware" in market #2.
No LatAm competitor has it. Depends on mobile app.
Store credit + crediário + cuenta corriente, cross-channel.
We charge by operational maturity (new BR 4-tier structure), not by location. The gap widens with every store the merchant adds.
5 of 6 competitors have this. Closes the "PDV is for selling, not operating" gap.
Native dashboard + commission calculation. 4 of 6 competitors have it.
Plus: price lists by channel/branch, advanced cash management, channel + branch reporting, permissions and roles, AI-driven report interpretation.
Native app + offline mode + extensibility = answer to two known competitive gaps and a foundation for new commercial cases.
App Store ratings. Offline is recurring feedback from BR interior — Vtex, Bling, Tiny don't cover it either.
The heaviest platform investment of the roadmap. Continuous architecture work spanning multiple horizons.
Extensibility for third-party apps and partner integrations.
Premium retail with white-label look and feel.
Initiatives stay in their horizon until they ship. Some span multiple quarters and stay until close.
The strategy is durable. Execution depends on cross-team negotiation and how deep we contribute into other domains.
Discovery in progress. Build sequence depends on Invoicing delivering the core emission capability.
Active discovery with Nuvempago BR. Currently evaluating partner alternatives after Stone Connect limitations.
Multiple T1 and T3 initiatives cross these domains. Coordination is the gating factor.
Saying no to these is what makes the rest defensible.
We can revisit any of these, but the current shape is what makes the four theses realistic.
Three asks. Then we run.
Not on the dates. Theses are durable; horizons will shift.
Measured on today's impact, PDV always loses priority (~3% of GMV, online has ~18x active users). Alignment has to come from above.
If we said no to something you think should be a yes, this is the moment.
Where do you want to push first?