This presentation works best in landscape mode.
Mid-term platform work, framed as four durable promises to the merchant.
Promotions V1, Cart API, Facturante AR and QR interoperable are landing in Q2. What comes next?
This deck frames the mid-term as a platform program, not a feature list.
These consolidate the themes and foundations of Vision 2026 into merchant-facing language.
6 initiatives
8 initiatives
9 initiatives
5 initiatives
No competitor combines e-commerce + POS + payments + fiscal in one stack. Payment-first players (PagBank, Mercado Pago, InfinitePay) ship POS in the maquininha but have no e-commerce platform — Mercado Shops was discontinued Dec 31, 2025. Only Tray PDV (BR, Locaweb) shares the omnichannel narrative, shipped Sept-2024 and still in consolidation. Shopify Pro has the global play but no LatAm payments or fiscal.
| Capability | LatAm local | Shopify Pro |
|---|---|---|
| Single sale, multi-fulfillment | Tray: not in features | $89/loc |
| BOPIS + cross-channel exchange | Tray: not in features | Yes |
| Omnichannel customer recognition | Tray: basic registry only | Yes |
| Native e-commerce + POS in one stack | Tray (BR, in consolidation) | No (LatAm) |
Outcome: category leadership in LatAm omnichannel as the only mature player.
The most strategic T → D trajectory of 2026. Two sides: payments protects the online core, fiscal is table stakes in BR.
BR-first with Stone. AR + MX as intent, no provider yet.
Closes the last gap of "one stack, no middleware" in market #2.
No LatAm competitor has it. Depends on mobile app.
Store credit + crediário + cuenta corriente, cross-channel.
We charge by operational maturity (new BR 4-tier structure), not by location. The gap widens with every store the merchant adds.
5 of 6 competitors have this. Closes the "PDV is for selling, not operating" gap.
Native dashboard + commission calculation. 4 of 6 competitors have it.
Plus: price lists by channel/branch, advanced cash management, channel + branch reporting, permissions and roles, AI-driven report interpretation.
Native app + offline mode + extensibility = answer to two known competitive gaps and a foundation for new commercial cases.
App Store ratings. Offline is recurring feedback from BR interior — Vtex, Bling, Tiny don't cover it either.
The heaviest platform investment of the roadmap. Continuous architecture work spanning multiple horizons.
Extensibility for third-party apps and partner integrations.
Premium retail with white-label look and feel.
Initiatives stay in their horizon until they ship. Some span multiple quarters and stay until close.
The strategy is durable. Execution depends on cross-team negotiation and how deep we contribute into other domains.
Discovery in progress. Build sequence depends on Invoicing delivering the core emission capability.
Active discovery with Nuvempago BR. Currently evaluating partner alternatives after Stone Connect limitations.
Multiple T1 and T3 initiatives cross these domains. Coordination is the gating factor.
Saying no to these is what makes the rest defensible.
We can revisit any of these, but the current shape is what makes the four theses realistic.
Three asks. Then we run.
Not on the dates. Theses are durable; horizons will shift.
Especially with Invoicing (NFC-e) and Pago Nube (terminal). When we hit a priority conflict, we'll come back here.
If we said no to something you think should be a yes, this is the moment.
Where do you want to push first?